The sub-brand of Mercedes-Benz under which the German brand will produce electric cars, will be called the MEQ.
“Mercedes” registered in the patent office not only the name of the MEQ, but a whole range of indices that will be used to denote models — among them, EQA, EQB, EQX. In addition, the German brand has registered the advertising slogans “EQ Inside” “EQ Boost” and “Generation MEQ” (“EQ inside”, “Acceleration EQ” and “Generation of MEQ”).
According to the publication, “Mercedes” intends to distance itself from a future sub-brand stronger than it was made by BMW with its line of electric cars. Now the line of ecomodules include BMW electric i3 hatchback with led lights for Chevy Impala and hybrid i8 coupe.
The first car that Mercedes-Benz will release under the brand of MEQ, will be a sedan EQS – a rival of Tesla Model S. It can be presented in early 2017, but sales will start no earlier than in 2019.